Negotiation Skills

Our Negotiation Skills course is for anyone external facing, including sales, procurement, partnerships and client management, who needs agreements that hold up in practice, not just on paper, built around real negotiations participants are actually facing.

What is our Negotiation Skills training?


Our Negotiation Skills course is a practical, skills based workshop for anyone in an external facing role who negotiates deals, terms or agreements, including sales, procurement, partnerships, and client facing roles of every kind.

It combines theory with genuinely role relevant practice: participants don’t just learn a framework, they apply it to negotiations they’re actually working on, from structuring the conversation to reading the other side’s real priorities and following up in a way that makes the agreement stick.

Suitable for those in external facing roles who negotiate deals, terms or agreements as a core part of their job.

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colleagues talking

What the course covers

Selling and negotiating are often treated as the same skill, but they’re not. Selling is about persuading someone that a deal is worth doing at all; negotiating is what happens once they’ve agreed in principle, and it’s about working out the terms. This module helps participants recognise when they’ve stopped selling and started negotiating, so they don’t give away value by negotiating too early or miss the negotiation because they’re still trying to sell.

A good negotiation isn’t improvised. This module covers how to prepare and structure a negotiation properly: knowing your own priorities and walk away point before you start, anticipating the other side’s position, and running the conversation with a clear structure rather than reacting in the moment.

The most valuable negotiations happen when both sides move past their stated position to what they actually need. This module builds the skill of digging beneath a stated demand to the underlying interest driving it, often revealing far more room for a deal that works for everyone than the opening positions suggested.

What happens in the room matters as much as what’s said. This module covers the practical behavioural techniques that make a real difference face to face: body language, tone, pacing, and how to read and respond to the other party’s behaviour in real time.

A negotiation isn’t finished when both sides shake hands. It’s finished when the agreement is confirmed, understood the same way by both parties, and actually delivered. This module covers how to follow up properly, so agreements reached in the room don’t unravel or get reinterpreted once everyone’s back at their desk.

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Why is it beneficial?

For individuals

  • Builds a practical, repeatable structure for approaching any negotiation, rather than relying on instinct alone
  • Develops the confidence to hold a position under pressure without damaging the relationship
  • Sharpens the ability to read what the other side actually needs, not just what they say they want

For teams

  • Deals get negotiated more consistently well, rather than depending on who happens to be in the room
  • Fewer agreements unravel after the fact, because they’re followed up and confirmed properly
  • Builds a team that protects value in a negotiation rather than giving it away to close a deal faster

For the business

  • Better-negotiated terms have a direct, measurable impact on margin and contract value
  • Reduces the risk of agreements being reinterpreted or disputed after the fact
  • Builds a more consistent, professional external reputation in every deal the business does

The workshop

Negotiation Skills is delivered as a live, facilitator-led workshop for individuals or small groups, practical throughout, built around real negotiations participants are currently working on rather than generic case studies.

Format and delivery

  • Available face-to-face or virtually, depending on what suits your business
  • Delivered to individuals or in small groups, for focused, practical application
  • Combines theory with role-relevant practice, applied to participants’ real negotiations
  • Led live by an experienced facilitator, with direct, practical feedback
Workshop session

Customer reviews


  • Workshop of real situations really brought it to life. Presentation as a whole really engaging. Best training of the programme so far.
    VERIFIED CUSTOMER
  • Good feedback and coaching techniques. Trainers brought to life the content and were engaging throughout.
    VERIFIED CUSTOMER
  • The role play exercises were really useful with good hints and tips from the facilitators that I took away and put into practice in half year reviews.
    VERIFIED CUSTOMER
  • Seriously impressed with the team that delivered the training. I wish more courses could be that enjoyable.
    VERIFIED CUSTOMER
  • Roger and his co-hosts were excellent. Kept the day friendly, collaborative, and encouraged some great discussion. Thank you.
    VERIFIED CUSTOMER

Ready to negotiate deals that actually hold?

Whether it’s one high-stakes negotiation coming up or a whole team that needs a more consistent approach, our Negotiation Skills course builds the structure and confidence to get better outcomes. Get in touch to talk through the right format for your team.

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Our expert team

Perform is delivered by a dynamic group of talented professionals, all focused on achieving exceptional results. Our offer is supported by a broad pool of experienced associates, bringing diverse expertise and real-world insight.